User Interface is one of the most important component of your application. Your backend might be one of the most advanced and efficiently managed system but UI is its front face and the first impression of your tool. UI elements consists of buttons, text, images and all the rest of the items the user interacts with. Screen layout, transitions, interface animations and every single micro-interaction. Creating a visually appealling app/website is important for any business with an online presence.
User Interface design and User experience go hand in hand. A very pleasing user experience is the driving force while creating beautiful UI designs. At every stage of our application, we want to ensure that our user feels the comfort of navigation, ease of usage and is intutively driven through the tool.
Aren’t we all looking at increasing our bottom lines and wow our customers via every channel we meet them. UI/UX Design plays an essential role in achieving this goal. A fruitful user experience is the stepping stone to great customer engagement levels and ultimately contributes to higher customer satisfaction level. Which in turn will lead to more mouth of word publicity and increased sales.
Studies have shown that websites with a good UI/UX design helps retain clients for a longer period on our website. Needless to say a robust engineering backend is imperitive to the overall tool growth but if we want to communicate easily & effectively with clients then we need to spend equal efforts in designing the website beautifully. Colour of the page, Placement of buttons, ease of accessing a resource, language, functionality are all important to creating a great design.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long, and using UI and UX designing can make or break the brand recognition.
We can do wonders to increase user engagement and make your customers love your product: from high-quality app & web design to implementing gamification elements.