Many business websites are using one page themes to create an interactive user experience. A One Pager is a Single Page website with no additional pages like About, Team or Services. All the content exists within the same webpage, traditionally in a long-scrolling layout. See the beauty of a One Page website is it tries to promote one thing in an uncluttered, direct manner. This allows the visitor to make a quicker decision vs sending them to a bloated website with many options.